Privacy policy regarding the protection of your personal data


1.    Introduction 

The Privacy Policy presents the commitments of THE DENTAL GROUP SA ("the Company") for the protection of the personal data of Internet users visiting this Site and of Services users. It also informs you of the procedures for collecting and using your personal data and the options you have in this regard.

It may be modified at any time by THE DENTAL GROUP SA, according to the changes or additions made, in particular in order to comply with all regulatory, legal, editorial and/or technical developments. You are advised to refer to the latest version of the Policy available on our Services before any browsing.
THE DENTAL GROUP SA respects all the provisions of the Confederation relating to the protection of personal data, both federal and cantonal, in particular, the law on data protection (LPD) of 19 June 1992 (RS 235-1) which governs the processing of personal data of any civil or legal person domiciled in Switzerland, and the corresponding regulations for all of our patients who are on the territory of the Confederation.

The Privacy Policy applies in addition to the provisions of the Legal Notice.

2.    Data Protection

The Company commits itself to protect your data, in particular from unauthorized third parties, to the best of its ability and to implementing appropriate technical, security and organizational measures, both when determining the means of processing and when processing the data itself. The Company undertakes to take only those measures that limit and circumscribe the processing of personal data to the purposes for which they are processed.

The Federal Data Protection Act guarantees that the processing of personal data is carried out in accordance with the fundamental rights and freedoms of individuals, as well as their dignity, with particular emphasis on confidentiality, identity and the right to protection of personal data.

The Company shall not be held liable in any way for the consequences of unauthorized use of such data.


3.    Collection of personal data 


We collect declarative data as well as behavioral data.

A) Declarative data

THE DENTAL GROUP SA is likely to create one or more files containing information that you voluntarily provide to benefit from a Service. This Personal Data is collected when you register for the Services or when you place an order, or during any other marketing activity (e.g.: game, study, survey, etc.) and regardless of the media used. 

As part of our dental care activity, we collect the following identification elements (last name, first name, address, date of birth, telephone number, e-mail address, your AVS number, social security number, your health insurance number) but also various data (family situation, income, etc.) and the data of the person to contact in case of emergency.

In addition, during the realization of our dental care, we can be brought to collect information relating to your state of health in particular a dental panoramic, your blood group, your allergies, etc. via the anamnesis. All of this data is included in your patient file.

You may be offered to receive commercial offers from THE DENTAL GROUP SA and/or its partners. When your declarative data are used for commercial purposes, THE DENTAL GROUP SA obtains your consent in accordance with the regulations in force.

B) Behavioral data

THE DENTAL GROUP SA is also likely to collect your browsing data thanks to the data collection tools (cookies, tags, and any other appropriate technical means; "the Tools") installed on the Services.

The Tools are necessary to enable you to take advantage of certain features of our Services. If you have chosen to disable the Tools via your web browser, access to the Services may be impaired or impossible. We, therefore, advise you to leave them active in order to take full advantage of our services and of your browsing on our sites.


C) Data collected automatically

When you browse our site, your connection terminal communicates with a server that provides it with all the resources requested by automatically recording each operation in a specific file where your connection terminal is identified by its IP address. Your browser thus automatically transmits certain standard data to us (IP addresses, operating system, browser, etc.). This automatic collection may allow us to monitor the general activity of the site and does not allow us to identify you by name.


4.    Use of personal data


THE DENTAL GROUP SA is responsible for the processing, collection and treatment of personal data.
This data is necessary in particular to allow you to access the Services available on the Site, to process your purchases of products and services, to allow you to discover our new products and services, to benefit from our promotional offers and to discover the products and services of our partners, depending on what you want.

The forms for creating an account or ordering online specify the data that must be communicated to benefit from the Service concerned, the optional data and the consequences of not communicating a data.


5.    Transmission of personal data to third parties

We may also transfer information about you if the Company acquires another company or undergoes a takeover, merger, acquisition, consolidation or reorganization of any kind.

6.    Data security


THE DENTAL GROUP SA implements all necessary means to guarantee the security of your Personal Data and takes all appropriate measures to restrict the risks of loss, deterioration or misuse of the same.

The Personal Data are kept in accordance with the provisions of the Confederation. For our patients and users located in the territory of the European Union, we are required to comply with the requirements of the European Union General Data Protection Regulation 2016/79 (GDPR) of April 27, 2016 in force throughout the EU since May 25, 2018.

All stored personal data will be deleted immediately and permanently as soon as it is no longer required for the purpose for which it was collected, the contract of use is terminated or you request it, unless THE DENTAL GROUP SA is obliged by law to retain it. However, aggregated or anonymous data that do not allow the user to be identified may also be used for internal purposes.

Personal data collected by the Company will not be given, rented or exchanged with third parties, with the exception of our partners and subsidiaries, unless this was clearly stated at the time of collection of the data concerned, or without your prior knowledge and consent.


However, we may disclose personal information about you without your prior consent only if we have reason to believe that such disclosure is necessary to identify, contact or bring legal action against someone who may be causing injury to or interference with the Company's rights or property (whether intentional or unintentional) or to anyone else who may be affected by such activities. We may also disclose visitor information when we have a good faith belief that the law requires it.

7.    Right to Information, Erasure and Blocking


Under the regulations in force, you remain in control of your personal data, and are therefore free to check its existence, destination, content and scope at any time. You may exercise the following rights free of charge and with the service indicated below: the right to access your data, as well as the rectification or deletion of the same, the right to limit the processing of which they are the subject or to oppose the same and the right to the portability of your data.

These rights concern all of your personal data or those of the persons for whom you are the successor. 

You may request the communication of your Personal Data and demand that your Personal Data, which are inaccurate, incomplete, equivocal, outdated, or whose collection, use, communication or storage is prohibited, be corrected, completed, updated, locked or deleted, as the case may be.

You may exercise these rights, free of charge, except for those related to the transmission of the solicitation, by contacting the following address


THE DENTAL GROUP SA - Rue Ami-Lullin 12, 1207 GENEVA, Switzerland
Your requests must be submitted in writing and must be signed and accompanied by a photocopy of an identity document bearing your signature. The request must specify the address to which the reply should be sent. THE DENTAL GROUP SA will have a period of two months to respond to your request.

8.    Use of cookies


A cookie is a small data file copied to your computer's hard drive by a website. It records information relating to the navigation of your computer on a site (such as the pages visited or the dates and times of consultation), which can be read during your subsequent visits to the Site. THE DENTAL GROUP SA may send cookies when you visit the Site or when you register to access an online Service.

The cookies set on the Site are of several types and serve different purposes:

  • Browsing cookies, which make it easier to browse the Site or which are necessary for the provision of the Services you order: "shopping cart" cookies, session cookies, or even flash cookies allowing a media player to operate when necessary for the functioning of the Services you order, for example.
  • Audience measurement cookies, which allow us to obtain anonymous traffic statistics. GOOGLE ANALYTICS uses these cookies to detect navigation problems that may occur on the Site, to improve its performance and functionality, or to improve the Services.
  • Behavioral analysis cookies, which allow us to collect behavioral data. This data allows us, for example, to know if you have visited the Site before, helps us identify what information on the Site might be of most interest to you, and helps us improve your browsing experience and make it more interesting. We do this by keeping track of your preferences when you visit a particular site.

It may also allow THE DENTAL GROUP SA and its partners to display advertisements that match your interests.


Cookies allow us to personalize your media content and ads, provide social media-related features, and analyze our traffic. We also share information about the use of our site, such as browsing and/or geolocation data, with our social media, advertising and analytics partners, who may combine this with other information you have provided to them or that they have collected from your use of their services.

THE DENTAL GROUP SA's partners may also serve advertising on the Site. They may send their own cookies to your computer. THE DENTAL GROUP SA has no access or control over the cookies that these companies may use.

You can refuse or selectively accept the installation of behavioral analysis cookies, geolocation cookies and/or audience measurement cookies and/or the installation of cookies by THE DENTAL GROUP SA's partners by configuring your Internet browser used from your Terminal. Access to certain offers and sections proposed by the Services may then be altered or even impossible. 

Most browsers are initially set to automatically accept cookies. You can change the settings to block cookies or to be alerted when cookies are being sent to your device. There are various ways to manage cookies. Please follow the instructions provided below to manage your cookies using your browser. If you do so, you may not be able to register on our website or use other features that require registration or information collection.

1.    Internet Explorer: Click on the "Tools" icon, then select "Internet Options". Choose the "Privacy" tab and move the slider to choose your settings. For more detailed privacy settings, click on "Advanced Settings".
2.    Safari: Choose "Preferences" from the Safari menu and select "Security". You will then be able to select your cookie settings.
3.    Mozilla Firefox: Click on "Menu," "Options," "Privacy," then "Cookies. You can then choose your settings.
4.    Google Chrome: Click on the "Tools" menu and select "Options. Choose the "Under the Hood" tab and then the "Privacy" section. Select the "Content Settings" tab and then choose your settings.


9.    Consent

Below is the exact wording of your consent to data protection, as long as you have given your consent:
Yes, I confirm that I have read and understood your privacy policy and give my express consent for my personal data to be processed by THE DENTAL GROUP SA in an exclusive manner. I know that I can revoke my consent at any time with immediate effect for the future by e-mail to


10.    References to external links

THE DENTAL GROUP SA is not responsible for references and links to other websites. Access to and use of these sites is at the user's own risk. THE DENTAL GROUP SA expressly declares that it has no influence on the form, content and offers of the linked sites. The information and services offered by these sites are entirely the responsibility of their authors.